Sets the seasonal direction across both collections.
Elena Marsh
Founder & Creative Director
About Valueall
A Sample Room That Grew Into A Brand
Our Story
Started With One Cutting Table
Valueall opened in 2014 as a small sample room making training wear for studios in the neighbourhood. The first orders were small, the feedback was direct, and the team learned quickly what held up through a full class and what did not.
Five years later the outdoor jacket line followed, bringing shell construction, seam taping and weather testing in-house. Rather than splitting into two brands, the team kept a single standard: fabric tested before sampling, patterns graded across the full size run, and every piece inspected before it ships.
Today Valueall works with studios, retailers and outdoor clubs across multiple markets, planning production season by season with the partners who depend on it.
What We Hold To
Mission, Vision & Values
01
One Standard
Yoga and outdoor collections share the same fabric testing, grading and inspection rules.
02
Honest Specification
Performance claims describe what a garment is built with, never an absolute guarantee.
03
Long Partnerships
We plan production calendars with partners season by season rather than order by order.
Milestones
How We Got Here
A decade of building two collections under one roof.
2014
The studio begins
Valueall starts as a small sample room producing training wear for local studios.
2017
First yoga line
A dedicated yoga range launches with its own knit library and graded fit blocks.
2019
Outdoor jackets added
The team brings shell construction in-house, extending the brand into weather protection.
2022
Export partnerships
Wholesale and retail partners join across multiple overseas markets.
2025
Material lab
An in-house testing bench opens for stretch recovery, abrasion and colourfastness checks.
The Team
The People Behind The Product
A small team covering design, product development, fabric sourcing and production quality.
Leads pattern engineering and fit sessions.
Daniel Reyes
Head of Product Development
Manages mill relationships and fabric testing.
Mei Lin
Fabric & Sourcing Lead
Oversees production runs and final inspection.
Tomas Berg
Production & Quality Manager
Production & Quality
Checked At Every Stage
Production runs with partner facilities that are audited on labour conditions and reviewed each season. Cutting, sewing and finishing each carry their own inspection points, so issues are caught on the line rather than at the end of it.
- Fabric tested for stretch recovery, abrasion and colourfastness
- In-line inspection during sewing, not only at final check
- Seam taping, bar-tacks and hardware verified piece by piece
- Size-run grading confirmed on live fit models
Come Build The Next Season With Us
Whether you stock a studio, run a retail chain or organise outdoor programmes, we would like to hear what you need.